Department Contact: Cheryl Mason-Herrera, 575-646-7523, cmason@nmda.nmsu.edu

Internal or External Search: External - Open to all applicants

Advertising Summary: The New Mexico Department of Agriculture (NMDA) works for the benefit of the state’s citizens and supports the viability of agriculture and affiliated industries. NMDA promotes food protection, a uniform and fair marketplace, and global marketing and economic development; supports the beneficial use of natural resources; and works cooperatively with public and private sector entities. Opportunities for excellence abound, and NMDA staff dedicate themselves to proactive service in fulfilling the department’s mission. Each division plays an important role in carrying out the goals and objectives. Our rich agricultural history, culture, and traditions are addressed through new and innovative approaches using the latest in science, technology, and economic strategies. In New Mexico, we contribute to the safest, most affordable, and nutritious food supply on the globe.

NMDA is a constitutional agency organized under the Board of Regents of New Mexico State University (NMSU). This unique relationship creates efficiencies and opportunities for New Mexico’s food and agriculture sector as well as service and outreach opportunities for NMSU, making NMDA an integral part of the university. NMDA/NMSU is an equal opportunity employer.

Position Details

Position Title: NMDA Public Affairs Specialist Intermediate

College/Division: New Mexico Dept of Agriculture

Department: 180001-NEW MEXICO DEPARTMENT OF AGRICULTUR

Location: Las Cruces

Offsite Location (if applicable):

Target Hourly/Salary Rate: Entry $ 59,965.78 - Commensurate with qualifications and experience.

Appointment Full-time Equivalency: 1.0

FLSA Status: Exempt

Bargaining Unit Announcement: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Contingent Upon Funding: Contingent upon funding

Standard Work Schedule: Standard (M-F, 8-5)

If Not a Standard Work Schedule: 

Job Duties and Responsibilities: Under the direction of the NMDA Division Director and general supervision of the NMDA Public Affairs Asst, Sr., key tasks include writing and editing a variety of materials, such as press releases and media content. Plans and creates social media content for all of the department's platforms; provides analytics reports for social media; writes and edits social media posts; and edits news releases and other materials. The position also entails translating news releases and other documents to Spanish; handling video production; assisting with photography; and supporting the coordination of event planning, implementation, and evaluation. Establishing and nurturing relationships with media representatives, the public, and key stakeholders is crucial, as is assisting with media relations. The role involves resolving equipment problems and failures as they arise. Additionally, this position handles internal communications to keep staff informed and ensures adherence to relevant laws and regulations. Engaging with advertising clients and supporting public relations initiatives are integral aspects of the job. May represent the organization at community and business meetings, as well as participate in committees and task forces. Assisting in the creation and execution of communication strategies and processes that align with the organization's obligations-including those that encompass legislative and rulemaking obligations and processes-its objectives, and brand identity is essential. Support for the organization's social media platforms is necessary to enhance engagement. This role also involves maintaining mailing lists, contributing to crisis communication efforts, and providing guidance on public relations matters. May perform other duties as assigned.

Qualifications

Required Education and Experience: 
Associate's Degree + 7 years of relevant experience or a Bachelor's degree + 5 years of relevant experience.

Equivalent Qualifications: 
Any equivalent combination of education, training and/or experience as approved by Human Resource Services.

Preferred Qualifications: 
Spanish language translation

Special Certification/Licensure: 

Working Conditions and Physical Effort

Environment: Work is normally performed in a typical interior/office work environment.

Physical Effort: No or very limited physical effort required.

Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.

Risk: No or very limited exposure to physical risk.