Position Title: ACES Student Recruitment Specialist

Employee Classification: Recruitment/Retention Spec

College/Division: Agricultural,Consumer & Env Sci Col

Department: 300001-AGRICULTURAL,CONSUMER & ENV SCI COL

Internal or External Search: External - Open to all applicants

Location: Las Cruces

Offsite Location (if applicable):

Target Hourly/Salary Rate:  59,965.78

Appointment Full-time Equivalency:  1.0

Exempt or Non-Exempt:  Exempt

Summary:  Seeking a dynamic individual to engage prospective students through outreach efforts, high school visits, college fairs, and digital marketing campaigns.

Classification Summary:
Develops targeted recruitment strategies, aligning with the university’s mission and values, and focusing on attracting diverse student populations. Builds relationships with local high schools, community colleges, and organizations to establish pipelines for prospective students. Collaborates with the university’s admissions and marketing teams to design effective recruitment campaigns and materials tailored to each college’s unique programs and offerings. Engages prospective students through personalized communication, campus tours, webinars, and information sessions specific to each college’s programs. Guides prospective students through the admissions process, offering tailored assistance with applications, financial aid, and scholarship opportunities. Implements and oversees retention initiatives within the college, including mentorship programs, academic support resources, and social integration activities. Coordinates with academic advisors and student services to proactively identify at-risk students and connect them with resources such as tutoring, counseling, and career advising. Tracks student progress and retention data to analyze trends, identify challenges, and adjust retention strategies to improve persistence and graduation rates. Collects and reports data on recruitment and retention efforts, allowing for evidence-based adjustments and continuous improvement of strategies. Regularly shares insights and results with leadership to ensure alignment with university-wide goals and to measure the impact of the initiative. Performs miscellaneous job-related duties as assigned.

Classification Standard Duties:
The Student Recruitment Specialist will be responsible for developing and executing strategies to increase student enrollment. They engage with prospective students through outreach efforts, high school visits, college fairs, and digital marketing campaigns. They provide guidance on academic programs, admissions processes, financial aid, and campus life, ensuring a smooth transition for applicants. Additionally, they build relationships with high schools, community organizations, and businesses to expand recruitment channels. The role also involves organizing campus tours, webinars, and promotional events while tracking enrollment data to optimize recruitment strategies. Strong communication, marketing, and relationship-building skills are essential to successfully attract and enroll a diverse student population.

Required Education, Experience, Certification/License, Equivalency
Education- Bachelor's degree in a related; Experience
Five (5) years of related professional experience
Equivalency- Any equivalent combination of education and experience as approved by Human Resource Services.
Certifications/Licenses
Departmental Requirements
Special Requirements

Knowledge, Skills and Abilities
KNOWLEDGE: Knowledge of current industry best practices, customer service standards and procedures, system-wide admissions policies, standards, and procedures. Knowledge of the full spectrum of university academic units, curricula, and programs. Knowledge of College-level maintenance requirements for student records principles, policies and procedures. Knowledge of national, regional and local student recruitment and retention issues. SKILLS: Strong leadership skills and understanding of effective leadership theory, practice and techniques. Strong interpersonal and written and verbal communication skills, especially in public speaking. Short- and long-range planning; problem analysis and resolution; report preparation and presentation; public contact and relations. Demonstrated proficiency in the use of Microsoft Office suite of computer software applications. Demonstrated time and materials management skills. Effective utilization of student information systems and customer relations management systems.
ABILITIES: Solutions-oriented, with a high level of creativity and the ability to analyze complex problems. Direct, evaluate, train, and supervise the work of assigned personnel; develop and maintain effective working relationships; maintain accurate and orderly records; use independent judgment and initiative; organize and direct activities; analyze and evaluate information.

Job Duties and Responsibilities
*If using a degree to qualify for this position, please attach it to the document section.

The ACES Student Recruitment Specialist will:
-Develop and Implement strategies to attract a diverse and high-achieving student population to meet needs in New Mexico and beyond.
-Provide individualized guidance and assistance to prospective students throughout the application and enrollment process.
- Monitor and analyze recruitment and retention data to assess effectiveness and refine strategies.
-Work with university departments and external partners to enhance recruitment and marketing efforts.
-Provide coordination for the departmental efforts in recruitment and marketing to avoid duplication and increase effectiveness in recruitment and retention.
-Provide coordination and training for the CES offices' efforts in recruitment, as well as coordinate with the NMSU efforts so the activities in the CES offices are streamlined and effective.
-Establish a dotted-line reporting relationship with the Associate Dean and the Director of Academic Programs.
-Build relationships with key stakeholder groups to facilitate recruitment and marketing of ACES teaching programs.
-Assist in developing effective communication strategies to recruit and market ACES academic programs, including undergraduate, graduate and global programs.

*The college is also recruiting for an ACES Student Retention Specialist, posting 502006. If interested, please apply to this position as well.

Preferred Qualifications

Special Requirements of the Position
The position will require travel. Will work evenings and weekends as needed to fulfill the job duties of this position.

Department Contact:  Donald Conner, 575-646-1109, deconner@nmsu.edu

Contingent Upon Funding: Not Applicable

Bargaining Unit Eligibility: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Standard Work Schedule: Standard (M-F, 8-5)

If Not a Standard Work Schedule: 

Working Conditions and Physical Effort

Environment: Work is normally performed in a typical interior/office work environment.

Physical Effort: No or very limited physical effort required.

Lifting Requirements: Requires handling of average-weight objects up to 25 pounds or standing and/or walking for more than four (4) hours per day.

Risk: No or very limited exposure to physical risk.