Position Title: Mktg Comm Spc - UG Admissions

Employee Classification: Marketing Communications Spec

College/Division: President's Office

Department: 540210-MARKETING AND COMMUNICATIONS

Internal or External Search: External - Open to all applicants

Location: Las Cruces

Offsite Location (if applicable):

Target Hourly/Salary Rate:  Commensurate with qualifications.

Appointment Full-time Equivalency:  1.0

Exempt or Non-Exempt:  Exempt

Summary:  Calling all marketing and communications rockstars! New Mexico State University is seeking a dynamic and motivated Marketing Communications Specialist to join our exceptional Marketing and Communications team in Las Cruces. If you're passionate about higher education, thrive in a fast-paced environment, and possess a knack for storytelling, this is the opportunity you've been waiting for. As a Marketing Communications Specialist – Undergraduate Admissions, you'll play a vital role in shaping the future of our university by crafting compelling narratives that resonate with prospective undergraduate students. Your primary responsibilities will include developing and executing strategic marketing campaigns, creating captivating content across various platforms (including CRM and CMS), and collaborating with cross-functional teams to drive enrollment goals. Undergraduate recruitment marketing experience is preferred but not required.

Classification Summary:
Under limited supervision, creates marketing and communication programs that effectively describe and promote the divisions services and/or products, including graphics, brochures, fact sheets, digital content, or other promotional materials and/or products. Research and develop content for marketing and communication publications. Responsible for improving and maintaining content to raise brand awareness and monitor metrics to increase engagement.

Classification Standard Duties:
Develop and manage marketing and communication projects. Write or edit, direct the design of, publish and distribute marketing and communication materials designed to meet the marketing and communication objectives of the division. manage all activities to produce these materials including procurement. May assist in designing and implementing digital media plans and strategies and achieving digital marketing goals and objectives. May coordinate and manage the creation of digital content such as website, blogs, press releases and podcasts, infographics, videos etc. May provide website content strategies, analyze site traffic, and offer actionable recommendations for improvements that will help the school optimize the effectiveness of its digital presence. May be required to leverage analytic tools to provide reporting and insights, track and improve metrics, and influences testing for social media, content marketing, search engine, optimization, and social advertising campaigns. Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services. Oversee the maintenance of essential resource and background files to include subject/source files, photo files and related information essential to marketing and communications duties. Cultivate and evaluate sponsorship opportunities for the department. Uphold the NMSU mission and brand and acts as brand 'goodwill ambassador' to positively represent and promote NMSU. Performs other miscellaneous duties as assigned.

Required Education, Experience, Certification/License, Equivalency
Required Education: Bachelor's degree in a related field.; Required Experience: Five (5) years of experience directly related to the standard duties as outlined.; Equivalency: None; Required Certification/License:

Knowledge, Skills and Abilities
KNOWLEDGE:Knowledge of theoretical and practical aspects of marketing, advertising and mass communication. Knowledge of research principles, methods, and resources. Knowledge of project management principles, practices, techniques, and tools. Knowledge of communication principles, media, and public relations techniques. Knowledge of media production and publishing principles and processes. Knowledge of journalism principles and processes.; SKILLS:Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Records maintenance skills. Skill in organizing resources and establishing priorities. Skills in the use of database management, word processing, spreadsheet, and/or presentation software. Basic technical knowledge of HTML and web publishing.; ABILITIES:Ability to balance the create and analytical sides of marketing and the ability to use both data and intuition to inform decisions. Ability to communicate effectively, both orally and in writing. Ability to use independent judgment and to manage and impart confidential information. Ability to evaluate and edit the content, structure, and format of a range of written material. Ability to plan, develop, and coordinate multiple projects and events.

Job Duties and Responsibilities
Work as an individual contributor and collaboratively with Undergraduate Admissions and the Marketing and Communications office to promote University and undergraduate education programs. Maintain familiarity with prospective student marketing strategies. Mange and optimize communication strategies through Customer Relationship Management (CRM) platform. Manage and optimize undergraduate recruitment content on websites through Content Management System (CMS) platform. Design, execute, and analyze communication workflows and campaigns, along with major projects, to support undergraduate student recruitment. Will collaborate with Undergraduate Admissions and Marketing and Communications to ensure consistent and effective messaging is aligned with institutional goals. Undergraduate recruitment marketing experience is preferred.

Preferred Qualifications: Undergraduate recruitment marketing experience

Special Requirements of the Position

Department Contact:  Yvette Reyes, 575-646-1607, Yvette13@nmsu.edu

Contingent Upon Funding: Not Applicable

Bargaining Unit Eligibility: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Standard Work Schedule: Standard (M-F, 8-5)

If Not a Standard Work Schedule: 

Working Conditions and Physical Effort

Environment: Work is normally performed in a typical interior/office work environment.

Physical Effort: No or very limited physical effort required.

Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.

Risk: No or very limited exposure to physical risk.